Exhibit A
Insurance Agents work in Arvada
Arvada is a city of around 120,000 people with a large stock of older single family homes, and the insurance work that follows from that is steady rather than seasonal. The agencies serving it are mostly small independent offices and owner operators, with a share of franchise branded storefronts along the Ralston Road and Wadsworth corridors. Searches come from people buying a first home in the north west growth areas, from households re shopping auto and home cover after a rate increase, and from small contractors and trades businesses along the industrial edges of the city. The demand is local and specific: people search by neighbourhood, by carrier name, and by the kind of policy they need rather than by the word insurance alone.
