Exhibit A
Insurance Agents work in Athens
Athens is a small market with a steady base of demand. The insurance searches that come out of this city are mostly local: auto coverage for students and staff at the university, renters policies for people in the apartment stock near downtown, homeowners coverage on the older houses in the surrounding neighbourhoods, and small commercial policies for the shops and trades around the courthouse square. The firms competing for that demand are a mix of small independent agencies and a handful of captive brand offices, and most of them run on referrals and walk ins rather than paid search. That leaves the search results for Athens insurance terms open to whoever publishes useful local pages first. HaloSEO researches those terms, writes the posts and keeps them coming, so your agency holds the ground that is available.
