Exhibit A
Insurance Agents work in Aurora IL
Aurora is the second largest city in Illinois, and the insurance demand here follows the households. Kane and DuPage County commuters, Spanish speaking families on the east side, small contractors and restaurant owners along the Galena corridor, and a steady flow of people moving into the newer subdivisions on the far west side. Searches run toward auto and home bundles, small commercial policies, and life cover tied to a mortgage. The competing field is a mix of captive agency offices, independent agencies, and a long tail of single agent shops working out of a home office. Paid search in this trade is expensive because national carriers bid hard on the same terms, which leaves the local, specific searches as the ground worth holding.
