Exhibit A
Insurance Agents work in Baltimore
Baltimore searches for insurance cover the way any city of its size does, steadily and in local terms. People here search for car insurance near their neighbourhood, for renters cover when they sign a lease in Canton or Fells Point, and for small business policies when they open a shop or a contracting firm. The agencies competing for those searches range from national brand franchises with local offices to owner operators working out of a home office, and the owner operators are the ones who gain most from being findable by name and by neighbourhood. Paid search in this trade is expensive per click because a single policy is worth a lot, so the agencies that rank in the free results get enquiries without paying for every visit. The demand is there in the city, spread across the neighbourhoods and the surrounding county.
