Exhibit A
Insurance Agents work in Brownsville
Brownsville is a city of around 180,000 people on the Rio Grande, and the insurance work here follows the border economy. Agencies range from single agent offices on Central Boulevard and Boca Chica Boulevard to small independent firms serving the colonias and the newer subdivisions on the north side. Spanish language searches matter here, and many households search for auto, home and small business cover in Spanish before they search in English. The demand is steady rather than seasonal, tied to car sales, home purchases and the small businesses along the international bridges. Franchise agencies and owner operators both compete for the same searches, and the paid search space is modest compared with larger Texas metros, which leaves room for organic pages to earn attention.
