Exhibit A
Insurance Agents work in Cedar Rapids
Cedar Rapids has a steady base of insurance work. Agencies here sit alongside the larger employers and the small businesses that line the corridors out toward Marion and Hiawatha, and the searches follow the households and the commercial addresses. People search for auto, home, life and business cover by neighbourhood and by town, and they search by the name of the carrier they already hold a policy with. The paid search around insurance terms in this market is competitive because national carriers bid on the same words, which leaves the local, specific searches as the ground where an agency in Cedar Rapids can be found. Franchise agencies and owner operators both work this market, and the owner operators tend to win on the searches that name a part of the city.
