Exhibit A
Insurance Agents work in Columbia
Columbia is a mid sized capital city with a steady base of independent agencies, captive agents and franchise offices serving households and small businesses across the metro. Search demand for insurance in Columbia spreads across auto, home, life, renters and commercial cover, and it clusters around the neighbourhoods and suburbs where people live and move. Paid search in this trade is competitive because a single policy can be worth a lot over its lifetime, so agencies bid on the same local terms. Both franchise offices and owner operators compete for that demand, and the owner operators tend to win when their pages speak to a specific part of the city.
