Exhibit A
Insurance Agents work in Columbus
Columbus is a city of neighbourhoods that each shop a little differently, and insurance searches follow that. The demand is steady rather than spiky: people search for auto cover when a policy renews, for home cover when they close on a house, and for life cover when a family changes shape. Franklin County and the surrounding counties hold a deep bench of agencies, from national brand franchises to single office owner operators, and the owner operators are the ones most often invisible in the results. Paid search in this trade is expensive because a single lead can be worth a lot, which is why so many agencies bid on the same handful of terms. The organic results and the AI answers above them are where a smaller agency can hold ground without outbidding anybody.
