Exhibit A
Insurance Agents work in Coral Springs
Coral Springs is a built out Broward city, and the insurance work here follows the housing. Most of the city was developed in planned communities from the 1970s onward, so there is a steady flow of homeowners and auto policies, plus small businesses along Sample Road and University Drive that need commercial coverage. The agents competing for those searches are a mix of local owner operators and franchise offices carrying a national brand, and the franchise offices tend to have a website already while the owner operators often do not. Paid search in this trade is expensive because national carriers bid on the same terms, which leaves the local searches, the ones with a city or a neighbourhood in them, as the ground where a Coral Springs agent can hold position. That is the demand available: people typing a place name plus a coverage type, looking for someone nearby.
