Exhibit A
Insurance Agents work in Costa Mesa
Costa Mesa sits in the middle of Orange County, and the insurance demand around it follows the housing and the businesses rather than a single downtown. The city mixes older single family streets, large apartment complexes and a dense commercial spine along Harbor Boulevard and South Coast Drive, so searches come from homeowners, renters, landlords and small business owners in the same few square miles. Agencies here range from single producer offices to branches of larger Southern California firms, and the paid search space around terms like Costa Mesa auto insurance and renters insurance Costa Mesa carries real cost, which tells you people are actively shopping. Much of the local competition is owner operators and small independent agencies rather than national franchises, and those are the firms whose websites are thin on the specific pages people search for.
