Exhibit A
Insurance Agents work in Dayton
Dayton has a steady base of independent agencies and captive agents, and the search demand follows the shape of the city: older housing stock in the older neighbourhoods, a large rental market, and a lot of small business owners looking for commercial cover. The searches are practical. People type in what they need, a quote for a car, cover for a rental property, a policy for a van used for work, and they add the part of town they live in. Paid search in this trade in Dayton is contested by the larger comparison sites and by the carriers running their own ads, which is why the organic results and the AI answers are where an agency can hold ground. The firms taking that ground are mostly owner operated agencies and small local books, not national franchises. That is the demand sitting there for an agency that publishes for it.
