Exhibit A
Insurance Agents work in Denton
Denton is a city of two universities, a large stock of older rental housing around the square and the campuses, and steady new home building on the edges. That mix keeps a steady stream of searches for renters policies, auto coverage for students, and homeowners policies on both new builds and older properties. The agencies serving the city range from small owner operated offices to franchise branches, and most of them compete on the same handful of local searches. Paid search in this trade is expensive per click because a single policy is worth a lot, so the agencies that show up in the unpaid results week after week take a share of the demand without paying for every visit.
