Exhibit A
Insurance Agents work in Durham
Durham is a city of small agencies and single owner operators rather than big branch networks, and most of the insurance searches here come from people who want a local name they can call. The demand splits between personal lines, home and auto and renters, and commercial cover for the trades and small firms around the city. Search interest clusters around the universities, the hospital and the newer housing on the edges of town, where people are moving in and need cover set up quickly. The volume is steady rather than huge, which means a well written page on the right question can hold its place for a long time.
