Exhibit A
Insurance Agents work in Elk Grove
Elk Grove is a city of owner operators and small agencies rather than a franchise town, and the insurance searches that come out of it follow the housing. The newer subdivisions on the west side and the older streets near the Old Town core bring in different questions, one set about bundling a new mortgage and a new car, the other about replacing a policy that has been in place for years. Demand is steady through the year with clear lifts around moves and renewals, and the searches are local: people type the city or the neighbourhood into the query. That is the demand available to an agency that has pages answering it.
