Exhibit A
Insurance Agents work in Fort Lauderdale
Fort Lauderdale carries a steady stream of insurance searches. The city has a dense core of agencies and brokerages, and the surrounding Broward suburbs add more. Much of the paid search in this trade is bought by larger agencies and by franchise branches with marketing budgets, while owner operators rely on referrals and on being found in organic results. Demand clusters around coastal property cover, auto policies for a car dependent city, and small business liability for the trades and marine businesses along the Intracoastal. The searches are local: people type a neighbourhood or a nearby town alongside the cover they want.
