Exhibit A
Insurance Agents work in Fresno
Fresno is a large insurance market with a long tail of small agencies and single agent offices spread across the city and the surrounding county. The searches come from people buying auto cover, homeowners cover on the older housing stock, renters cover near the campuses, and small commercial cover for the trades and farm related businesses that run through the valley. Paid search in this trade in Fresno is contested by the large carriers and the comparison sites, which is why the organic and AI answer space is where a local agency can hold ground on the searches that name a neighbourhood or a type of policy. The demand is steady and it is local, and it rewards pages that speak to Fresno specifically.
