Exhibit A
Insurance Agents work in Grand Prairie
Grand Prairie sits between Dallas, Arlington and Fort Worth, and the insurance searches that come out of it carry the shape of the city: newer subdivisions on the south and west sides, older streets closer in, and a steady mix of households and small businesses. Agencies here range from single owner operators working from a home office to franchise offices carrying a national brand, and the franchise offices tend to have a website already while the owner operators often rely on referrals and a directory listing. Paid search around insurance terms in the metro is expensive because the national carriers and lead brokers bid on it, which leaves the local, specific searches as the ground where a Grand Prairie agency can be found without outbidding anyone. That is the demand available: people typing the town, the coverage and the situation into Google and into AI assistants, looking for an agent they can call.
