Exhibit A
Insurance Agents work in Grand Rapids
Grand Rapids has a deep bench of insurance agencies. Independent agencies, captive brand offices and franchise storefronts all sit within a few miles of each other along the 28th Street corridor, in the downtown core and out through the Kentwood and Cascade edges. That means the searches for auto, home, life and small business coverage in this market are spread across a lot of firms, and the paid search on the higher value terms carries a real cost per click. Owner operators and small independent agencies make up much of the field, alongside franchise offices that follow a national playbook. The demand is steady and local, and it is the kind of demand that rewards a page that speaks to a Grand Rapids address rather than a generic one.
