Exhibit A
Insurance Agents work in High Point
High Point is a city of small agencies. Most of the insurance work here sits with owner operators and two or three person shops rather than national franchises, and many of them write home, auto and small commercial cover for the same families and furniture trade businesses for years. The searches that matter are local and specific: an agent near a particular part of town, cover for a rental property, a policy for a new business. That demand is steady and it is spread across the city rather than pooled in one downtown address, which means a page that names the right neighbourhood can meet a search a general agency page never sees.
