Exhibit A
Insurance Agents work in Indianapolis
Indianapolis is a city of owner operators and small agencies rather than one dominant brand, and the searches reflect that. People look for an agent near their own side of town, for a quote on a car or a house, and for someone who can explain a policy in plain words. The demand is steady and local, spread across the metro rather than concentrated downtown. Marion County and the surrounding counties each carry their own share of it, and the agencies that publish pages for the places they actually serve are the ones that come up when somebody in that suburb searches. The paid search for insurance terms in this market is competitive, which tells you the demand is real and that the organic results are worth having.
