Exhibit A
Insurance Agents work in Irving
Irving sits between Dallas and Fort Worth, and the insurance demand here follows the people. The city has a large rental population, a big concentration of apartments and offices in the Las Colinas area, and a steady flow of households arriving for work at the airport and the surrounding business parks. Searches for auto, renters, home and small business cover in Irving come from people who have just moved, just bought a car, just signed a lease or just started a company. The paid search market around these terms is active, with national carriers and lead resellers bidding on the same phrases local agents want. Independent agents and small agencies make up much of the local competition, alongside franchise offices carrying a brand name. The demand is there every week of the year, spread across the city's ZIP codes and the towns on its edges.
