Exhibit A
Insurance Agents work in Kansas City KS
Kansas City KS is a compact city, and the insurance searches that come out of it are local and specific. People here search for coverage by neighbourhood and by what they are insuring, a house in Argentine, a car on State Avenue, a small business on Minnesota Avenue. The agencies competing for those searches are mostly small owner run offices rather than national franchises, and many of them have a website that has not changed in years. That leaves the search results for local coverage questions open to whichever agency publishes clear answers first. The demand is steady rather than huge, which means a page that answers one real question well can hold its place for a long time.
