Exhibit A
Insurance Agents work in Kent
Kent is a large county with a spread of towns, and insurance work is searched from each of them rather than from one centre. The firms competing for it range from national brands with high street branches to small brokerages and sole advisers working from home, and the smaller operators are the ones most often found through search rather than through a brand name. Paid search in the county is carried mostly by the comparison sites and the big direct insurers, which leaves the local, specific searches, the ones naming a town or a type of cover, as the ground where a local agent can be found. Demand is steady through the year, with the sharpest interest around property and motor cover.
