Exhibit A
Insurance Agents work in Las Cruces
Las Cruces is a city of owner operated agencies more than a city of national brand offices. Most of the insurance work here is written by independent agents who represent several carriers and live in the neighbourhoods they cover, from the older streets near downtown out to the new subdivisions on the east mesa. The searches come from people buying a first auto policy, from retirees moving into the area who need Medicare and a homeowners policy at once, and from small business owners along the commercial strips who need commercial auto and liability. Paid search in this trade in Las Cruces is modest and spread thin, which means the organic results and the AI answers carry a large share of the demand. The agencies that publish steadily on local searches are the ones that collect the enquiries that never reach a paid ad.
