Exhibit A
Insurance Agents work in Los Angeles
Los Angeles is a dense insurance market. Independent agencies, captive agents and brokerages sit in strip malls and office towers across the basin, and the big carriers spend heavily on paid search for terms like auto insurance quotes and homeowners insurance Los Angeles. That paid activity shows what the searches are worth. The agencies competing for them range from single agent owner operators to multi office firms and franchise branches. The demand is spread across a wide geography, so a search made in Sherman Oaks and a search made in Long Beach are often the same words with different intent behind them.
