Exhibit A
Insurance Agents work in Louisville
Louisville has a steady stream of people searching for insurance help, and the searches split by line of business. Auto and home quotes come from the East End suburbs and the older neighbourhoods inside the Watterson, where the housing stock is a mix of post war ranches and century old foursquares. Commercial coverage searches come from the small businesses along Bardstown Road and in the industrial pockets near the river. The agencies competing for those searches are mostly independent owner operators, with a number of captive brand offices and a few franchise storefronts mixed in. Demand is spread across the metro rather than concentrated downtown, so the searches carry a neighbourhood name as often as they carry the word insurance.
