Exhibit A
Insurance Agents work in Lubbock
Lubbock has a steady base of independent agencies and captive agents writing auto, home, life and commercial cover for a metro of roughly a quarter of a million people, and the search demand follows the shape of the city: a large student population around Texas Tech, a wide spread of owner occupied housing across the south and west side, and a farm and small business base reaching out into the surrounding counties. Paid search in this trade in Lubbock is contested by both national brand campaigns and local agencies bidding on the same terms, which tells you people are actively shopping rather than browsing. The agencies taking that demand are mostly owner operators and small independent firms, with franchise and captive offices mixed in. That is the demand available in Lubbock for a well written page on the right search.
