Exhibit A
Insurance Agents work in Manchester
Manchester has a dense market of insurance firms, from national brokers with city centre offices to small independent agents working out of the suburbs. The searches split along the same lines. People look for commercial cover near the Northern Quarter and the professional services firms around Spinningfields, and they look for home and landlord cover in the residential districts to the south and east. Paid search in this trade is competitive because a single commercial policy is worth a lot to the firm that wins it, so the paid slots carry real value and the organic results underneath them carry the same value for free. The firms taking that organic ground are a mix of franchise branches with marketing budgets and owner operators who know their patch well. The demand is there every week of the year.
