Exhibit A
Insurance Agents work in Milwaukee
Milwaukee has a steady base of independent agencies and captive agents working across the city and its suburbs, and the searches that come with them are spread across home, auto, life and small business cover. The demand is local and it is specific: people search by neighbourhood, by the kind of policy they need and by the carrier or product they have heard about. Much of the market is owner operated agencies rather than national franchises, so the searches tend to land on small local sites and directories. Paid search in this trade in Milwaukee is competitive enough that the organic results carry real weight for agencies that publish consistently. The demand is there to be captured, and it rewards the agency whose pages answer the question the searcher actually typed.
