Exhibit A
Insurance Agents work in Miramar
Miramar sits between Miami and Fort Lauderdale, and the insurance work here follows the housing. The city is mostly single family homes and low rise condos, with a large share of owner occupied houses and a steady flow of people moving in from elsewhere in South Florida and from out of state. That means a constant supply of new households looking for auto, home, flood and life cover, and small business owners along the commercial corridors looking for liability and commercial auto. The agencies serving them range from national brand franchises to small owner operated offices, and many of those offices run on referrals and a website that has not changed in years. Search demand is spread across the city rather than concentrated in one downtown, so the searches people make tend to name a neighbourhood or a nearby town as often as they name Miramar itself.
