Exhibit A
Insurance Agents work in New York
New York holds one of the densest concentrations of insurance agencies in the country, from the large brokerages in Manhattan to the small storefront agencies that line the commercial strips of Queens, Brooklyn and the Bronx. The searches come from renters hunting for a policy before a lease signing, from co-op and condo owners comparing building coverage, from small business owners on the same blocks looking for liability and workers compensation, and from drivers in a city where many households keep a car. The demand is spread across the five boroughs and the surrounding counties, and it is searched in several languages. The agencies competing for that attention range from national brands with big paid budgets to owner operators who rely on referrals and a phone number on a window. That mix leaves steady room for a local agency that shows up in search when somebody nearby is ready to buy.
