Exhibit A
Insurance Agents work in Omaha
Omaha has a steady base of insurance work. Agencies here write home, auto, life and commercial cover for a metro that keeps growing west and south, and the searches follow the households. The demand is spread across the city rather than sitting in one downtown cluster, so people search by the neighbourhood they live in and the kind of cover they need. Independent agencies and franchise offices both compete for that attention, and the paid search space around insurance terms in Omaha carries real cost, which tells you the organic results are worth holding. The demand is there to be captured, month after month, by the agency whose pages answer the question the searcher typed.
