Exhibit A
Insurance Agents work in Orange
Orange is a regional centre, so the insurance work here follows the farms, the small businesses and the families spread across the surrounding districts. Searches for cover in Orange come from people who want a local adviser they can call, and the firms competing for those searches are mostly owner operators and small agencies rather than national franchises. Paid search in this trade is expensive because a single policy is worth a lot, so the paid results are crowded and the organic results are where a local firm can hold ground. The demand is steady and it is local, which is exactly the kind of demand a well built set of pages can capture.
