Exhibit A
Insurance Agents work in Orlando
Orlando runs on a mix of national insurance brands with local offices and independent agents who own their book. The big names carry the brand searches, and the independents pick up the people who want a person to talk to about auto, home and small business cover. Search demand in the city follows the population, and the population keeps moving in. New arrivals need auto and renters policies, homeowners need flood and wind cover, and small businesses around the tourism trade need commercial liability. That is steady demand across the metro, and it is spread over a long list of suburbs rather than one downtown. The searches are specific: a neighbourhood name plus a policy type, or a question about a claim after a storm.
