Exhibit A
Insurance Agents work in Overland Park
Overland Park is one of the largest cities in Kansas, and its insurance market runs on a mix of independent agencies, captive brand offices and solo agents working from home. The city's size means steady search demand across auto, home, life and small business coverage, spread across a wide set of neighbourhood names rather than one central term. Much of the paid search in the trade is bought by franchise and brand offices with national budgets, while owner operators compete on local terms tied to the districts they serve. The demand available is broad and it is local, which is why the posts that win are the ones naming the places people actually live.
