Exhibit A
Insurance Agents work in Providence
Providence is a city of small agencies. Independent agents sit in the same neighbourhoods as the households they cover, and many of them write home, auto and small commercial policies for people within a few miles of the office. The demand is steady rather than spectacular, and it is spread across a lot of small firms rather than concentrated in a few big spenders. Searches come from people who already know they need a policy and are looking for someone local to write it. That is the demand available in Providence: a steady stream of local intent, split among many agencies, and won by whichever agency has a page that answers the question being typed.
