Exhibit A
Insurance Agents work in Provo
Provo is a city of small agencies and independent agents, many of them owner operators working solo or with a small team, alongside a handful of franchise offices and captive brand storefronts. The demand comes from a steady flow of new households, renters, student moves and small business owners opening along Center Street and the corridors near BYU. Search volume for insurance terms in Provo is modest compared with Salt Lake City, which means the paid search auction is less crowded and the organic results are reachable with consistent publishing. The agents who win here are the ones whose names come up for the specific coverages people in this valley actually ask about.
