Exhibit A
Insurance Agents work in Reno
Reno is a mid sized market with a steady flow of people searching for home, auto, life and business cover. The city and the surrounding valley hold a mix of national brand agencies, local independent agencies and single producer owner operators, and the independent agencies carry a good share of the local search. Paid search in this trade in Reno is competitive around the core terms, home and auto especially, which tells you the demand is real and worth money to whoever captures it. The searches themselves are local: people type Reno or a neighbourhood name alongside the cover they want, and they compare two or three agencies before they call.
