Exhibit A
Insurance Agents work in Rochester
Rochester has a steady base of independent agencies and captive agents working across Monroe County, and the search demand follows the city's housing and weather rather than any single season. People search for coverage when they buy a house, when a storm hits, when a lease starts and when a business opens. Paid search in this trade in Rochester is competitive around the highest value terms, auto and home, and lighter around commercial and specialty lines. The firms taking that demand are mostly owner operated agencies and small local books rather than national franchises, which means the searches are local and the answers people want are local too.
