Exhibit A
Insurance Agents work in Santa Ana
Santa Ana is a dense city of owner occupied homes, small businesses and a large Spanish speaking population, and insurance searches here reflect that mix. People search for auto cover, renters policies, small business liability and life insurance in both English and Spanish. The agents competing for those searches are mostly independent owner operators and small agencies rather than national franchises, and many of them run a single office serving a few square miles. Paid search in the city carries real cost because the terms are commercial and the competition is local. The demand is steady and it is local, which means a page written for Santa Ana and the neighbourhoods around it can meet a search that a generic statewide page will not.
