Exhibit A
Insurance Agents work in Savannah
Savannah is a city of older homes, a steady flow of people moving in for the port, the hospitals and the schools, and a lot of small businesses along the river and out toward the islands. That mix keeps a steady stream of searches moving through the year for homeowners cover, flood cover, renters policies and commercial liability. The firms competing for those searches range from single agent offices to regional agencies and national brands with Savannah landing pages. Paid search in this trade is expensive because a single policy is worth a lot, so the paid listings are crowded and the organic results are where a local agent can hold ground. The demand is there every week, and the agents who publish answers to the questions people actually type are the ones who show up when somebody in Savannah is ready to talk.
