Exhibit A
Insurance Agents work in Simi Valley
Simi Valley is a city of owner occupied houses and small businesses, and the insurance searches that come out of it follow that shape. People search for home and auto cover when they buy or refinance a house, for commercial policies when they open or expand a shop, and for life cover when a family changes. The agencies competing for those searches are mostly independent local offices and the storefronts of national brands along the main corridors, with a steady share of franchise operations. Paid search in this trade in Simi Valley is worth what a policy is worth to the agency writing it, so the bids sit high on the terms closest to a purchase and thin out on the informational ones. That leaves a wide band of searches where a well written page can sit without a paid budget behind it.
