Exhibit A
Insurance Agents work in St Louis
St Louis has a steady stream of insurance searches because the metro holds a large base of small agencies, captive brand offices and independent brokers spread across the city and the surrounding counties. People search for auto, home, life and small business coverage, and they often add the neighbourhood or the county to the query. The paid search market around these terms is competitive, with national carriers bidding on the broad phrases and local agencies holding the long tail. Independent owner operators and small agencies make up much of the local field, alongside franchise and captive offices. The demand is there to be captured, and the local queries are where a St Louis agency can build a presence.
