Exhibit A
Insurance Agents work in St Petersburg
St Petersburg is a dense insurance market. Pinellas County holds a large number of independent agencies, captive agents and franchise offices, and the city's older housing stock and coastal exposure keep property coverage on people's minds. Search demand for insurance in St Petersburg runs through homeowners, auto, flood and small commercial lines, and the paid search on those terms carries real cost, which tells you the organic results are worth having. Independent agencies and owner operators make up much of the field, alongside franchise offices. The demand is there to be captured, and the agents who publish useful local pages are the ones search engines and AI assistants have something to show.
