Exhibit A
Insurance Agents work in Sterling Heights
Sterling Heights is a city of roughly 130,000 people in Macomb County, and insurance work here follows the households. The city is built on postwar and 1990s subdivisions, with a large share of owner occupied single family homes, and auto and home policies are the core of what residents buy. Agencies in the city range from captive brand offices to independent owner operators, and many of them sit along the Van Dyke and M 59 corridors. Search demand for insurance terms in Sterling Heights is steady rather than spiky, because people shop for coverage when a policy renews, when they buy a house, or when a car changes. That gives an agency a predictable set of searches to be present for across the year.
