Exhibit A
Insurance Agents work in Torrance
Torrance is a large, settled city in the South Bay, and insurance demand here follows the housing stock and the car traffic. The city has a mix of single family homes, older tracts and a steady flow of people moving in for work at the aerospace and tech employers nearby. That means steady searches for auto, home, renters and small business cover. The agencies competing for those searches are mostly small owner operated offices and local branches of larger carriers, and many of them run on referrals rather than on their website. Paid search in this trade in Torrance is expensive because a single policy is worth a lot over its lifetime, so the paid listings are crowded and the organic results are where a local agency can hold ground. The demand is there every week of the year.
