Exhibit A
Insurance Agents work in Vallejo
Vallejo is a city of roughly 120,000 people, and insurance demand here runs through a mix of small independent agencies, captive brand offices and solo agents working from home. The searches that matter are local and specific: auto cover after a Vallejo commute, renters policies for the apartment stock near downtown, homeowners cover for the older houses on the east side, and small commercial policies for the trades and shops along Sonoma Boulevard. Paid search in this category is expensive because national carriers bid hard on the same terms, which leaves organic and AI search results as the ground where a local agency can hold its own. The demand is steady and it is local, and the agencies that publish useful pages about Vallejo coverage questions are the ones that show up when somebody in the city starts looking.
