Exhibit A
Insurance Agents work in Visalia
Visalia is the seat of Tulare County and the largest city in the county, so the insurance work here follows the county's mix of farm operations, packing and food processing, small retail along the main corridors and a large base of family homes. Agents in the city compete for searches from people buying auto and home cover, from growers and small business owners looking at commercial policies, and from families comparing life and health options. Paid search in this trade is bought mostly by captive franchise agencies and by independent owner operators, and both types show up in the local results. The demand is steady rather than spiky, because most insurance searches come from a life event rather than a season.
