Exhibit A
Insurance Agents work in Yonkers
Yonkers is a dense city of roughly 200,000 people, and the insurance demand that comes with it is spread across a lot of small agencies, captive agents and independent brokers rather than concentrated in a few big names. The searches are local and practical: auto coverage near a particular ZIP, renters policies for apartment buildings, small commercial policies for the shops and contractors along the avenue corridors, and life or Medicare questions from an older homeowner base. Paid search in this category is expensive per click because carriers and lead vendors bid hard on the same terms, which is why organic and AI search results carry a lot of the value for an agency that is not running a large ad budget. The field is a mix of franchise offices with national brand backing and owner operated agencies that live on referrals and their own name. The demand is there in volume; the question is which agency shows up when somebody searches.
