The brief
IT Support work in New Orleans
New Orleans has a steady base of small businesses, clinics, law firms, restaurants and contractors that need managed IT, network setup and help desk support, and the searches for that work come from across the metro rather than one downtown core. Demand is spread thin across many small firms and one and two person shops, so the searches are specific: a business owner types the neighbourhood, the software or the problem rather than a generic phrase. Paid search in the trade is used mostly by the larger managed service providers bidding on broad terms, which leaves the local and problem specific searches to the firms that publish pages for them. Franchises have a presence in the metro, and owner operators cover the rest of the market.
